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Your demo should boil down to  one of the following four propositions: – Cheaper – Better – Faster – Could not be done before! At the end of sales presentation do not forget to ask something to effect “is there…

3

These are some things I have learned over the last few years marketing our SaaS product, working with SaaS companies at Volta and hanging out with the “cool marketing kids” around Halifax (mostly former Radian6 crowd): In a SaaS product…