1

Your demo should boil down to  one of the following four propositions: – Cheaper – Better – Faster – Could not be done before! At the end of sales presentation do not forget to ask something to effect “is there…

2

Freemium is sexy and easy. When I say sexy, I mean that most of the recent BIG funding came for the companies doing freemium (look at Hootsuite for example) and when I say easy I mean that it is way…

3

These are some things I have learned over the last few years marketing our SaaS product, working with SaaS companies at Volta and hanging out with the “cool marketing kids” around Halifax (mostly former Radian6 crowd): In a SaaS product…